Wednesday, December 30, 2015

Community Management in an open game development

Only recently have developers stuck a limb out of their black box to actually get an idea of where their development is heading in the eyes of their future customers. "Do you like these features?", "Have you tried this tool?", "Submit your ideas and we'll talk about them on our livestream." All of which was not at all common 10-15 years ago. So what changed? 

Among many things, Kickstarter played a major role in giving players a bigger influence in the actual creation of a game, simply because the developers were suddenly forced to compensate them for taking a risk in financing their projects. Players were willing to participate under these conditions and developers quickly learned that expanding the pool of creativity can only work in favor of their game. Needless to say that not all video games are being developed in an open process, far from it. But an increasingly number of developers have decided to actively seek player influence during the development of their game. Have the players evolved accordingly? I think not.